What is Off-Page SEO Complete Guide on Off-Page SEO

What is Off-Page SEO Complete Guide on Off-Page SEO What is Off Page SEO? 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Know Its... PGP Digital Marketing IMTG (11 Blogs) Become a Certified Professional AWS Global Infrastructure What is Digital Marketing? The Ultimate Guide for Beginners Digital Marketing Tutorial: All you need to know What are the Top 10 Reasons to Learn Digital Marketing? What is Off Page SEO? Know Its Importance And Benefits What is On Page SEO? Know Its working in Detail Social Media Marketing: A Complete Guide To Improve Your Social Presence What is the Salary of Digital Marketer? How to Become a Digital Marketer? Top Digital Marketing Tools You Should Know Digital Marketing Strategy : How to Plan your Own Business? Top 75 Digital Marketing Interview Questions and Answers you need to know What is Off Page SEO? Know Its Importance And Benefits Last updated on May 21,2020 256 Views Vaishnavi M R Bookmark What is Off Page SEO? Know Its Importance And Benefits Become a Certified Professional In Digital Marketing, Search En gines like Google, Bing, etc, are using complex algorithms to determine the ranking of your website on the Search Engine Result Pages (SERP). One way to increase traffic is by optimizing your website which is majorly based on the content present on the page and off the page. This article will focus on Off-Page SEO and its processes.These are the topics that will be covered in this article:What is SEO?Different SEO TechniquesOff-page SEOImportance on Off-Page SEOLink and Non-link related Off-page factorsBacklinksOn-page vs Off-page SEOBenefits of Off-Page SEOLets begin!What is SEO?Search Engine Optimization or simply SEO is the process of increasing the traffic onto your website for free. To put it across in a better way, Id say, it isthe practice of increasing thequantityandqualityof traffic to your website throughorganic search engine results.SEO is increasing the chances for companies to grow and flourish. This is because organic traffic is more reliable and is got without investi ng much. So, if you want to learn about how SEO works, check out Edurekas latest video on SEO. No wonder On-Page SEO is very important but, if you dont focus on Off-Page SEO, you wouldnt be able to meet your desired target.SEO Tutorial For Beginners | Learn SEO Step by Step | Digital Marketing Training | EdurekaThis video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures.Now that youve understood what is SEO, lets move ahead and take a look at the different types of SEO available in the market.Different SEO TechniquesOften people get confused between the types and the techniques. Types include Black hat SEO, White hat SEO, and Gray hat SEO. Now, the techniques includeOn-Page SEOOff-Page SEOTechnical SEOLets understand what they are.On-Page SEOWell, On-Page SEO is the practice of optimizing individual web pages to rank higher on the SERPs and get more rele vant traffic from the search engines. As the name suggests, it optimizes the content that is present on the page.Now, what do you think is the content present on a page? It is nothing but the Title Tags, Meta Tags, Keyword Density, URL and so on. These are nothing but the strategies that you follow to gain more traffic by having content on the page. You might think whats so special about working on the content present on the page? Well, there is.As long as you focus on giving more attention to the content and the way it is presented to the viewer, youre in safe hands.Moving on, lets learn about what is Off-Page SEO.Off-Page SEOOff-Page SEO deals with the actions that are performed outside your website to improve your ranking on the SERPs. A recent study also states that Off-Page SEO makes up to 75% of a good Digital Strategy.It has everything to do with your social presence, link building and many more that dont really have to be present on the page. Putting it layman terms, Id say, Off-Page SEO simply tells Google or Search Engines about what the audience think about your website.Also, I often come across people who say Off-Page optimization is just link building. But, theres definitely more wings to it. It has strategetic control over the ways of making you famous on the internet.Very widely used Off-Pages elements are:BacklinksFollow and Non-followAnchor textLink JuiceRelevancyNow that you know what is Off-Page SEO, lets see why is it so important.Importance of Off-Page SEOSearch engine algorithms, ranking factors, and the tactics are constantly changing. Parallelly, the general concord is that the trustworthiness, relevance, and authority that an effective Off-Page SEO can afford still plays a drastic role in that pages ability to rank.Links are very important to make your website rank on the SERPs. So, having links (inbound, outbound links) in your website could just increase your chance of ranking on the first page on Google.To make sure that your conten t ranks, there should be proper visibility of your website.Often, websites dont rank because of Off-Page SEO. This is due to the absence of link building, social media, videos, blogging, etc.Moving on, lets understand the different Off-Page factors that influence the page ranking.Link and Non-link related Off-page factorsBacklinks are the heart of Off-Page SEO. Search Engines like Google, Bing and many more make use of backlinks as certain indications for good quality content. Backlinks are also the most critical part of Off-Page SEO.For this purpose, you can make use of SEO tools.Ahrefs is one such tool that has a backlink checker that helps you in understanding how to create backlinks and handle them.Link-related Off-Page SEOWhen I say the link, Im talking about the links that are present on the webpage, connecting it to the other website. Ill be mainly talking about three types of links.Natural LinksManually Built LinksSelf-created LinksMajor factors which influence these links a re:The linking sites popularityThe freshness of the linkProper usage of anchor tags/textsAuthority of linking domain and websiteLink BuildingOne of the most effective and most popular ways of dealing with Off-Page SEO is Link Building. Here, we have the concept of votes which helps in gathering the ranking position of your competitors and your company.There are many ways through which you can include links. A few notable ones are:Blogs: You can always have articles pointing to your website. Getting traffic from other mediums like guest blogging and so on. It also helps you get recognized in the field of Digital Marketing and also have exposure to the current market trends.Comment link: One way to achieve more customer engagement is by solving their problems and guiding them right. So, you always have the chance of linking your content in the comment section.Article Distribution: This is another way of getting more traffic to your website. Content Marketing deals with creating videos and writing blogs. These business articles are not just composed of fancy words but also contain the thirst for getting more traffic and leads. You should be able to distribute your content right.Next, well talk about the Anchor Text that is used for creating links off the page.Anchor TextThis is a visible and clickable text in the hyperlink. These links are the ones you can find in any article when they are linking to another web page. It is often the blue and underlined text.Example:a hrefs= https://www.edureka.co//aThese Anchor texts are used by Search Engines to show how the reflection of how the audience view your website. The anchor was used in the previous HTML specifications. Now its used as the a element.Non-Link related Off-Page SEOThese factors have a lot more influence on your traffic compared to the ones youve got without SEO or Social Media Marketing. These are a few notable ones among the Non-link related Off-Page SEO.Social media marketingGuest bloggingLinked and un linked brand mentionsInfluencer marketingNote: The net result of each of the activities on your website is to somehow create a reference to your site from elsewhere on the web, reference a link, a mention of your brand or website.Now, focusing on the backlinks part, lets see what it is.BacklinksBacklinks also called inbound links or incoming links. These are created when one website links to another. The link to an external website is called a backlink.Google and other major search engines consider backlinks as votes for a specific webpage. It means that the page with a higher number of votes will rank higher on the SERPs.Example: Imagine I like a post from X on Instagram. I share the corresponding post on my profile and my followers will click on the post I shared. This is actually going to create a backlink to the post from X. It means, here, Ill not only be including the post from X, but Ill also be getting more views and clicks because I shared one of the top posts from X. Its a Win-Win situation.Why need a Backlink?Backlinks are important to make sure the audience know about your business. Also. lookout for people to find other sources of information on the same or related topics.How to get a Backlink?Write a lot of guest postsBuild a good public rapportIt helps to reduce broken linksNote: To check how many backlinks your website has, paste your domain into Ahrefs Site Explorer or its free backlink checker.On-Page vs Off-Page SEOComparing the two most widely used SEO techniques, Ive noted down the major differences between them.On-Page SEOOff-Page SEOInvolves optimizing content, meta tags, description, title and every other element on the website.Involves activities that drive significant traffic, awareness about your website and linking.On-Page SEO deals with Content marketing, keyword optimization, page speed and so on.Off-Page SEO deals with linking, Social media, backlink and guest blogging.Now, in the last part of this article, well have a look at th e benefits of having to use Off-Page SEO.Benefits of Off-Page SEOIncreases Ranking: It helps your website rank higher on the SERPs hence resulting in earning good traffic.Wonderful exposure: Higher the ranking, more will be the traffic because of the numbers of links, social media mentions and so on.Increase in PageRank: Getting your website to rank on the first page on Google is quite challenging but, by making use of Off-Page SEO, you will be able to learn about the ranking factors. This page rank number is between 0-10 that is important according to Google and is placed on the first search result page.With this, we come to the end of this article on What is Off-Page SEO?. I hope you are clear about the topics that are discussed and added value to the knowledge of Digital Marketing.If you wish to enroll for a complete course onDigital Marketing Certification Training, Edureka has a specially curated Digital Marketing Post-Graduate Program which will help you gain expertise in var ious digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.Recommended blogs for you #IndiaITRepublic Top 10 Facts about IBM India Read Article C Program To Find LCM Of Two Numbers Read Article Introduction to C Programming-Algorithms Read Article Elasticsearch Tutorial Power Up Your Searches Read Article How To Implement Armstrong Number in C? 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